BetaNews | Microsoft Security Pricing Irks Partners

BetaNews | Microsoft Security Pricing Irks Partners

There are accusations from security firms that Microsoft is engaging in predatory pricing, wherein a company (i.e. Microsoft) is selling their products at a price which is substantially lower than its competitors and, once the competitors dropout, then the company raises the prices.  In a capitalistic economy, more competitors translate to more choices for consumers.  Competition leads to better price offerings for consumers.  Microsoft entrance into the Internet security market is causing waves with other established security firms.

"Eckelberry notes that Microsoft has priced its products 50 percent below the security market leaders like McAfee and Symantec. Predatory pricing occurs when a dominant firm sells its products at a loss to drive competitors out of business, and is then able to raise prices beyond standard market rates." --Betanews.com